Definition

Purchasing power

Purchasing power is what a given sum of money can actually buy, and it falls as prices rise. A salary that stays the same in nominal terms loses purchasing power in any year when inflation is above zero, even though the number on the payslip has not moved.

That is why comparing incomes across time needs an inflation-adjusted view. People often mistake a pay rise for a real gain when it is smaller than the rise in prices.

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